Living the dream
We're a forward-thinking destination management organisation with the aspirational goal of leading a regenerative tourism sector. If you love tourism and the Coastal Bay of Plenty, you might be exactly who we need in our team.
About us
Tāpoi te Moananui ā Toi | Tourism Bay of Plenty is a not-for-profit organisation that takes the lead role in managing the Coastal Bay of Plenty as a thriving tourism destination and growing the region’s visitor economy in a sustainable, and ultimately regenerative way.
We work closely with industry sectors including travel trade, cruise lines, domestic and international media, visitor services, events, and local tourism businesses to create a visitor experience that benefits the community and works within our environment and unique culture.
We are on a mission to “lead the prosperity of our people and place through tourism” and our company culture is connected to a meaningful set of values:
- we care | manaakitanga
- we are better together | kotahitanga
- we make a difference | whakamanatanga
- we love to inspire | auahatanga
Read more about who we are and what we do.
VACANCY: Brand Development Manager (Fixed Term - 24 months)
About the role
We’re looking for a dynamic Brand Development Manager to guide a strategic process that consults, crafts and develops a distinctive narrative and visual identity for a Tauranga Destination Brand. This 24-month fixed-term contract demands skilful project management, stakeholder management and engagement, and expertise in place branding.
Key responsibilities include:
- Stakeholder Management: Act as the primary point of contact for all stakeholders involved in the project, including councils, businesses, mana whenua, community organisations, and other key partners.Stakeholder Management: Act as the primary point of contact for all stakeholders involved in the project, including councils, businesses, mana whenua, community organisations, and other key partners.
- Project Management: Oversee the project from start to finish, managing timelines, budgets, and resources.
- Place Brand Strategy: Develop a compelling brand strategy that appeals to the audience and aligns with the vision of stakeholders.
- RFP and Agency Management: Handle the procurement process, from evaluating proposals to selecting and managing the branding agency.
- Visual Identity Development: Collaborate with the chosen agency to transform the brand strategy into an engaging visual identity.
- Brand Implementation: Develop brand toolkit and provide guidelines and sound advice to external parties for consistent implementation across various channels and touch points.
Background required:
- Experience in brand management, with a focus on place branding and destination marketing.
- Excellent stakeholder management, communication, and creative storytelling skills.
- Bachelor’s degree in marketing, communications, or related field.
- Experience drafting RFP documents and evaluating vendor proposals.
- Strong project management capabilities.
- Experience engaging with mana whenua.
Application closing date: 15 May 2024
We look forward to meeting you!
Apply via SEEK here
To be considered for this position, you must have a legal right to live and work in New Zealand.
BENEFITS OF WORKING WITH US
- The chance to work in the beautiful Bay of Plenty, close to some of New Zealand’s best beaches.
- Opportunity to make a meaningful contribution to Tauranga and the Bay of Plenty region.
- Regular opportunities to get out and discover the Bay’s tourism experiences and operators first hand.
- Great Tauranga city centre office location with stunning views over Tauranga Harbour.
- Flexible working hours and a supportive ‘work from home’ day each week.
- Subsidised health insurance and free OCP (counselling service).
- Annual leave of five weeks per annum (following 12-months' service with the organisation)
- A supportive culture that strives for work-life balance, mahi tahi (collaboration) and fun!